DETROIT IS

NIKE SNEAKER LAB X FOiR

"Detroit Is" was a collaborative sneaker collection designed by FOiR in works with Nike Sneaker Lab (now Cultivator). The collection was themed around our inspiration and passion for Detroit and the budding creative culture of the city. FOiR provided full creative direction for this project from concept and implementation of the theme and colorway to the styling, set design, and direction of the product shots and images. To coincide with the sneakers launch date FOiR also hosted an official product release mixer.

Client / Collaborator: Nike Sneaker Lab (Now Cultivator)