NOJO KICKS FALL 16 APPAREL DROP

_MG_3950.JPG
 

This fall apparel collection was designed, photographed, and marketed by FOiR. The design details and logos were created specifically for this drop which included a t-shirt, baseball jersey, joggers, and snap backs. The collection was designed to fall in line with the first ever visit of SneakerCon to Detroit and was launched exclusively there and then later online and in store the next day. The creative direction of the photoshoot intended to show the commuter lifestyle of midtown and downtown Detroit, while also paying homage to the brands identity.